Some helpful idea about household marketing
Household level marketing may be a method to narrow your focus to a selected household address that has been determine to supply you the simplest opportunity to draw in a replacement patient to your brand of chiropractic.
The first step during this process is determining whom your best patients are for your brand of chiropractic. you'll have two Chiropreneurs run an equivalent analysis and find yourself with a special profile... all thanks to the patients you've got served.
In America, all households are often coded for 66 segments. In other words, every household in your marketplace are often assigned a household demographic code. Once you've got your patient records coded at the household level, and that they are assigned their specific lifestyle code, you'll then reach all the specified segments in your marketplace that has an equivalent code.
Once you've got determine your best patient segment, you'll then target your marketing only to those household level code that match this desired segment code. If you discover that the bulk of your patients, current and inactive, are defined with 2-3 of the possible segments out of 66, you'll then secure a selected mail list of just the households in your marketplace that match your required household segment.
Your mail list could attend 100 Main Street, 107, 113, 118, 119.... skipping any households that don't match your required and targeted segment.
This provides you with the power to drill down your marketing efforts and reduce your marketing budget because you're only mailing to your required target, not every household on the block, within the city, etc.
If you're a startup or want to vary the sort of patients you would like to draw in , then you'll select one or more of the 66 lifestyle segments then secure a list of just those household that suit your desired patient.
You can also use this segmentation technology to work out the simplest location for an office or relocation.
1. Submit an address list of all of your patient records, active and inactive for household level coding.
2. Identify the segment(s) that provide you with the simplest patient.
3. Secure an inventory of the households in your marketplace that matches your best segment(s), not currently under care.
4. Target your marketing communications to those specific households. Repeat. Repeat...
There are variety of vendors who can provide this sort of technology using your current list as your baseline. this system is employed by the world's most successful marketers and you'll tap into it for your practice too. Peak your practice with geo-demographic coding. Read more.
